Instagram is one of the most popular social networks and an effective way to find customers and increase profits for commercial companies. Today we will consider how to use Instagram to promote a business, and sell goods and services on this site.
Instagram is a social network for publishing content, advertising a business, finding a target audience and communicating with online shoppers. To buy instagram views you need to be specific now.
Why do we need instagram for business
Before learning how to conduct an instagram for a business, we’ll figure out what goals they pursue by choosing this social network:
Post regularly on behalf of the brand, talk about the product, its benefits, advertise the page through opinion leaders. This will attract subscribers to the profile, increase the number of account references, and make it more popular.
Increase customer base
Engage your subscribers with the right advertising and information content to convert them to customers.
Stimulate interest in the product with the help of selling posts and targeted advertising on Instagram, sell directly through Yandex.Direct or redirect people to the official online store.
Speech by an expert
Demonstrate knowledge in the field of activity with the help of unique expert content, answer questions from the audience, conduct online consultations and live broadcasts. This increases the credibility of the account and the company as a whole.
Search for partners
Communicate with the account administrators of related fields of activity, attract niche bloggers to collaborate on events or thematic online broadcasts.
How to create a business account on Instagram
Brand promotion in the network begins with the creation of an account. We will further consider the types of profiles on Instagram and choose the best one for doing business.
Business promotion on Instagram can be carried out through different types of profiles. Below we have compared the functionality of all types of accounts to facilitate your choice.
Why do you need a business account on Instagram
Promotion on an instagram social network is best done through a business profile. There are a number of reasons for this:
You can promote your posts with the help of numerous formats of targeted advertising in the stream or Stories, where a large number of target users will see you.
You can analyze the effectiveness of posts, advertising, track the activity of subscribers using the built-in statistics.
Communication with customers
Subscribers will be able to call or send messages in one click directly from the application through the built-in communication buttons – this will facilitate the communication process.
Registration of the account
You can specify detailed information about the company in the profile header, including the field of activity, active contact buttons, location, UTP, a link to the official site.
Creating product cards with prices and descriptions, setting up the transition to the appropriate section of the online store will increase conversion and increase sales.
How to switch to a business account on Instagram Connect a business profile by clicking on the “Menu” icon on the main page of the application. Then select “Settings” – “Account” – “Go to business account”.